Vanuatu Strategic Tourism Action Plan 2014-2018

This Vanuatu Strategic Tourism Action Plan 2014-2018 (VSTAP) provides a high level analysis of tourism in Vanuatu. The VSTAP is divided into a Situation Analysis (section 2) and an Action Plan (section 3). The Situation Analysis identifies 5 key priorities that, if adopted, will straight away positively influence Vanuatu tourism. The Action Plan identifies 6 key areas and their objectives and goals to enable future tourism development. There are 44 actions to be implemented during the lifetime of this plan (5 years) to help achieve these objectives. The combination of the Situation Analysis and Action Plan provides the strategic direction for tourism in Vanuatu 2014-2018.

A review of the previous Vanuatu Tourism Action Program 2008-2013 found that over half of the 64 actions were actioned; however, the lack of an implementation structure, team and funding hampered progress on many of the actions.

The current vision for tourism for Vanuatu has been strongly endorsed by the Project Steering Committee and remains the vision for this Vanuatu Strategic Tourism Action Plan 2014-2018.

The vision is:

‘Tourism celebrates Vanuatu’s culture and environment, empowers its people and captivates its visitors throughout its islands’

- Vanuatu Tourism Action Program 2008-2013

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